Digital Marketing Manager

We’re growing and growing quickly! We’re on the lookout for an experienced and passionate Digital Marketing Manager to help us take over the hospitality world with epic marketing campaigns!


About ePOS Hybrid

We’re a fast paced, energetic and fun tech company full of talented and determined individuals. Our SaaS + FinTech products are a game changer for our customers! We’ve created awesome digital ordering & business management tech, which helps hospitality providers, including restaurants, takeaways, pubs and bars, absolutely rock their customer service, generate more sales and make running their business easy as pie!  

This is an amazing opportunity for a Digital Marketing Manager to join a disruptive, rapidly growing business. If you want to propel your career within an international marketing department then, get in touch.


Responsibilities

From day one, you’ll be an absolute rockstar! You’ll bring fresh, new ideas on how to elevate our paid channel activity and work with our Marketing Manager to develop and deploy record breaking campaigns. We’ll need you to:

  • Execute multi-channel campaigns across paid social (initially predominantly Facebook and Twitter), but you’ll look at opportunities in PR, paid search (Google & Bing), shopping & display 
  • Deliver exciting ideas on how to elevate our brand awareness, create sales leads and drive e-commerce sales
  • Use A/B testing to distinguish best performing creatives and ad copy
  • You’ll be involved in various website projects including analysing user behaviour and creating campaign landing pages
  • Monitor key competitor activity and develop ideas on how we can increase our competitiveness within the market
  • Pitch awesome strategy and campaign ideas to the management team - everyone's ideas are valued and implemented!
  • Proactively liaise with Sales and Customer Success teams to review lead gen and sales performance as well as identifying new trends, ideas and content opportunities.
  • Work with the wider management team to develop campaigns that will support international expansion as we launch and penetrate new markets around the world! 

 

What we need from you:

  • You’ll need to bring strong paid social experience. At least 2+ years in paid social ( Facebook advertising is key) , preferably in B2B marketing but B2C is also great! 
  • Experience in designing ads and creatives, ideally with Canva or Adobe
  • Experiencing in writing engaging ad copy
  • Understanding of developing marketing campaigns across all levels of the marketing funnel
  • Proactive in recognising opportunities and coming up with campaign ideas to pitch to the wider marketing team
  • You must be passionate about marketing and be determined to achieve big things in your career
  • Based in Edinburgh or within commutable distance to our office 
  • A go getter, ready to take over the world with epic marketing ideas

 

Beneficial skills:

You’ll get bonus points if you have the following skills, but don’t worry if you don’t, we will provide a full training program and will give you on-going support:

  • Experience with Twitter ads
  • Experience in Google Ads and Shopping campaigns
  • Running Amazon ads and Amazon shops
  • Liaising with external PR agencies
  • Account based marketing (ABM) experience or knowledge in creating long term nurturing campaigns in the enterprise market
  • Experience of using marketing automation
  • Working with e-commerce platforms, and knowledge of conversion and cart abandonment rates
  • Experience of using at least one content management system to update websites and publish content
  • Experience of using at least one email platform

 

Why join ePOS Hybrid?

  • We’re one of Scotland’s most exciting tech start-ups
  • Our tech is award winning and we’re getting a lot of attention from press
  • We’ll support you in your career, we’ll make sure you have a clear path to move into senior management roles 
  • You’ll have full responsibility for your own workload, and you’ll help develop key strategies as we continue to grow 
  • You’ll have a massive impact on helping us begin our journey towards international expansion
  • Oh and we’ll give you shares in the business through our EMI share options scheme! 


Still not convinced? - We’ll also give you:

  • A competitive salary of £30 - £36k 
  • We’ll give you monthly bonuses if you hit target!
  • You’ll benefit from our employee share scheme - you’ll own part of our company with shares in our business - so you will directly benefit in our success 
  • 28 days of annual leave, we’re pretty flexible, you can take holidays whenever you want 
  • A fun and relaxed working environment where you’re encouraged to develop your skills and career
  • An amazing, passionate team that’ll always support you
  • Rapid career development, with exposure across the full marketing spectrum. We'll work with you to give you the skills you need to advance your career and give you opportunities to step up into management roles
  • Budget for professional courses to help you learn new skills
  • All the equipment you need to help you excel in your job
  • A career where you will have meaningful impact everyday
  • Flexible, hybrid working! You can come into the office one day and work from home the next, it’s up to you!
  • Flexible working policy to support work/life integration, choose when you start and finish your day!
  • Power to control our office Spotify playlist 
  • Office perks including table tennis, games, company social events 
  • Friday beers & drinks