From process automation to self-service kiosks, new technologies have been changing the hospitality sector for the better. To understand how they’ve affected customer’s perceptions, ePOS Hybrid has commissioned an exciting new piece of in-depth research.
Compiled into a new report, our research shows one-third of consumers would only visit a venue if they could get table service. What’s more, 40% of consumers said they expected all bars and restaurants to offer a takeaway service.
And while more than a third of consumers welcomed the technological evolution of the hospitality industry, 48% said they felt it was important for new technologies not to remove the social aspects they enjoyed.
Our research shows new technologies are supporting businesses both behind the scenes and at the point of sale. From minimising order errors to enhancing multi-channel ordering, technology is supporting employees to feel less pressured and better able to drive efficiencies. Also, because they aren’t waiting as long for their orders, customers are enjoying the convenience of improved, more autonomous, service-driven experiences.
With many more customers enjoying seamless experiences in all types of venues, the expected returns from investing in automated technology are substantial for the sector. And as businesses across the country begin to reopen, we expect the appetite for increased technology to grow.
Our report also reveals:
Available to download, our report highlights the latest findings on consumer likes and dislikes. It also reveals what customers want to see more, less of, what they’re excited about and what businesses should do as they begin opening up to more and more customer interactions.
Our research report shows consumers are eager to see the continued adoption of new technologies to help drive efficiencies and improve the customer experience.